We create copy for various projects, from radio commercials to texts for websites, storyboards for video projects, texts for jingles and commercial songs. A good copywriter must be creative and come up with texts that are convincing and original, and which persuade the user to carry out an action. The technique used to create an advertising text, which summarises four important points for the creation of a copy, is identified with the AIDA acronym.
A stands for "attention"; an advertising text must, first and foremost, attract the attention of the user.
I stands for "interest"; after having captured attention, a text must arouse interest.
D stands for "desire"; a text must create desire so that the consumer identifies with the advertising message.
A stands for "action"; an advertising message must lead to action. The final objective is: the purchase of the product. Our copy team is at your service!
